Bobbleheads have been playing a big part in sports since 1960. It was then when Major League Baseball produced a series of bobble heads that represent each teams. While these figurines didn't have a direct contribution to the improvement of the sport per se, it certainly helped create awareness. That's the side of sports that fans don't usually see - sports promotions.
Sporting events, especially the big ones by the MLB, NFL and the NBA, are very popular in itself. There's no question about that. But why do they care about sports promotions? The greatness of a company can be measured by its longevity. Without promotions, they can easily be relegated to the background to something that is more popular. Why are they more popular? It's because of continuous promotions.
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Bobble head dolls are still being used to promote a sport. The San Francisco Giants baseball team was the first one to recognize that using these dolls on a big scale can benefit a team. It was during the 1999 season when they gave out 35,000 bobble heads patterned after Willie Mays. It sure beats using t-shirts to help promote the team.
Sports promotions are not for baseball only. Other sports like football, basketball and even hockey caught on. With popular athletes like Curtis Martin, Michael Jordan and Wayne Gretzky leading the way in their own sports, their leagues realized the opportunity. They knew that using bobble heads of popular athletes can help their cause.
Using bobbleheads to promote sports is still a popular way of sport promotions even after almost 50 years when it was first used. The formula is still the same now as it was before. You use the popularity of players to promote your sporting events with the use of bobble head dolls. Although the dolls itself underwent some changes in materials and size, it's basically the same when it comes to its purpose.
With its success in sports promotions, other industries caught on as well. It was also used to promote popular shows and even popular personalities. It's one of those promotional tools that can easily adapt to who or what it's promoting.
So can you use bobble head figurines to promote your business or even yourself? It has certainly proved its worth with years of effective promoting. It didn't matter what industry they were in. It just did its job. As history would suggest, you can easily use these dolls as a promotional tool. You just need to change it a little. With that little change, it can make a whole world of difference for your marketing and promotions.
Cyber Monday 7-feet Xx-large Olive Cozy Sac Foof Bean Bag Chair Love Seat 2011 Deals
Dec 01, 2011 14:32:46
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